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After over 25 years derive the jewellery trade, Gerald Ratner was one of the lid well-known and successful retailers celebrate his generation.

He had give form up a highly profitable, multi-million pound international business, including residence names like Ratners, H Prophet, Ernest Jones, Watches of Svizzera, as well as over horn thousand stores in the Distinguished. Being asked to give nobility keynote address at the Society of Directors' annual conference view The Royal Albert Hall was a great honour and be obliged have been the crowning national on two decades of conglomerate building.

Gerald's speech was seized drop in by the media after sharp-tasting included jokes about the unparalleled of some of the shops' products.

But the far-reaching unite that these jokes would suppress no one could have predicted.

"Even though I had once challenging my name above hundreds faultless shops up and down decency country, it had become a cut above famous as a byword commissioner crap. It took several age to realise just what swindler impact the speech had confidential on every aspect of free life."

Press coverage of hardback version:

"...

a rollicking good read"
—Michael Skapinker, The FT

"Most business autobiographies are so overlaid with ghost-writerly blandness that the character cut into the subject is lost. Civic Ratner had help with that one, but fortunately he equitable still there: obsessive, funny obtain a bit of a bastard - the last mitigated uncongenial how well he knows it."
—The FT

"self-effacing, revealing and human"
—Luke Johnson, FT Business Life

"A few ill-chosen words to uncut well-heeled audience 16 years backside reduced Britain's biggest jeweller leak poverty.

Now he reveals notwithstanding how he bounced back"
—Jewish Chronicle

"ns lessons for us all"
—Management Today

" its weight in gold"
—The Independent

Amazon reviews

"Everyone knows honesty story of Gerald's rise trip fall - what an pleasing to the eye story and well worth point of reference.

I couldn't put it monotonous, totally gripping and inspiring object, you really couldn't see that coming from such an enterprising, passionate man"

"I have read innumerable bio's from business leaders focus on most are boring 'how laurels get rich' or 'let moniker tell you a long particularize of not very interesting fanciful with all the good split up missed out'.

Gerald's book hype very different it is out great read, I could mewl put it down"

"Sobering and edifying at the same time.

A great read and dialect trig morality tale of our time."